COPYWRITING Archives | Jay Baxter Creative

Hoken

As the Senior Copywriter for Hoken, I crafted engaging copy for email campaigns, web content, and product descriptions, ensuring brand consistency across all digital channels and collaborating closely with the […]

Navy SEAL Legacy Foundation

The aim was to inspire attendees and evoke deep emotions to drive fundraising efforts for this noble cause. With carefully chosen words and a compelling narrative, I crafted a script […]

Keystone Inspired

95By channeling the creator’s authentic voice, I infused the copy with a sense of warmth, passion, and connection to nature. I carefully articulated the company’s dedication to sustainability, emphasizing its […]

Simply Bread

I wrote all website and app copy, focusing on clear, engaging UX content that guided users seamlessly through the digital experience, while maintaining a warm, brand-consistent tone across all customer […]

Meld Studios

After brainstorming, I presented the new company with a diverse range of creative and compelling name options that blended professionalism and playfulness. For each suggestion, I provided thoughtful reasoning behind […]

Virtual Field

Each pitch was carefully crafted to highlight the unique features and benefits of Virtual Field’s device while adding an element of entertainment and lightheartedness. The goal was to create videos […]

Yeyo Tequila

I developed video concepts that captured the essence of Yeyo Tequila’s unique brand identity and infused elements of storytelling, culture, and passion. By showcasing the rich Mexican heritage, the artistry […]