I developed video concepts that captured the essence of Yeyo Tequila’s unique brand identity and infused elements of storytelling, culture, and passion. By showcasing the rich Mexican heritage, the artistry behind Yeyo Tequila’s production process, and the deep connections to the land and its people, I crafted a visually captivating narrative that truly highlighted the brand’s authenticity.

Solution: Ultimately, the client went with a more traditional approach. I provided him with a video treatment to share with the local director, who was shooting at a distillery in Mexico.